Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR:

1) Further insight into how the New York Times is focusing its measurement of digital readership.

2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI.

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