Bob Lederer RFL Communications, Inc.

AI Injects MRD With Savings, Efficiency, Speed, More Data / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 16, 2021

Today on RBDR: Collecting more valuable research content – faster and with greater efficiency – has been made possible through Discuss.io’s Augmented Insight platform. Its implementation of artificial intelligence drives more rapid development of themes, key words, concepts and ideas for Client Insights departments. However, its biggest benefit is probably its personnel and research execution cost elimination.

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Bob Lederer RFL Communications, Inc.

Among Online Research Advances, Top Option Is “Listening” / RBDR

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January 19, 2021

Today on RBDR: Within the realm of broad online survey technology advancements, new tools that improve “listening” are most meaningful in terms of usefulness and value of output, according to Rasto Ivanic, GroupSolver CEO. AI and NLP will play ever-growing roles.

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Bob Lederer RFL Communications, Inc.

Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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Bob Lederer RBDR

NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR:

1) Further insight into how the New York Times is focusing its measurement of digital readership.

2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI.

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