Bob Lederer RBDR

Unilever VP: It’s Time To Replace “Insights” with “Outsight” / RBDR

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February 12, 2019.

Today on RBDR: It is time for the research industry to recognize that the concept of “Insights” needs to be replaced as the vital, collective wisdom of research. Unilever VP Vijay Raj blogged that suggestion last week and proposed replacing it with “Outsights.” (Link to blog: http://musingsofamarketresearcher.blogspot.com/)

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Bob Lederer RBDR

Study Confirms Machine Learning Research Benefits / RBDR

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February 11, 2019.

Today on RBDR: Research innovations exist in abundance, but few of them can offer concrete research evidence of their effectiveness and efficiency. A February 2019 Marketing Science article by two MIT researchers presents evidence of some machine learning research superiority in terms of output, timing and cost savings.

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Bob Lederer RBDR

Automation Is Every Researcher’s Friend / RBDR

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February 7, 2019.

Today on RBDR: PopResearch CEO Chris Hubble delivers a commentary about research industry acceptance of automation. He emphasizes its benefits for researchers regardless of their level of research experience.

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Bob Lederer RBDR

Maximizing Our Attention, Coverage With Your Releases / RBDR

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February 6, 2019.

Today on RBDR: Bob Lederer offers tips to the RBDR audience about how to attract more immediate attention and coverage from RFL Communications and other research media from the simple press release that is the bread and butter of all news-making research organizations.

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Bob Lederer RBDR

Commentary: Protecting U.S. Consumer Privacy / RBDR

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February 5, 2019.

Today on RBDR: Bob Lederer’s commentary asks who is overseeing businesses’ behavior with respect to consumer privacy. The American government is essentially standing on the sidelines and allowing Apple, Facebook, Google and the like to control and sanction the behavior of companies in the space as they collect personal data.

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