Bob Lederer RBDR

Polling’s Second Great Transition Is Underway| RBDR

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March 4, 2019

Today on RBDR: Pew Research announced last week that the second great mode shift of polling’s relatively short existence is taking place, a monumental, fundamental change in the way its polling work will be conducted.

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Bob Lederer RFL Communications, Inc.

Hottest, In-Demand Job Skills (Just Like In MR) | RBDR

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February 27, 2019

Today on RBDR: CNBC Strategic Content Editor Barbara Booth blogged that the hottest general job skills that will get an individual hired rather quickly include three that are similarly pertinent to market research.

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Bob Lederer RBDR

ESOMAR Director General Finn Raben Interviewed By CNBC / RBDR

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February 26, 2019

Today on RBDR:Not often does anyone from the market research industry appear on mainstream media or business media, but ESOMAR Director General Finn Raben was on CNBC last week. Here is the link to his remarks: https://www.cnbc.com/video/2019/02/19/marketing-insights-needs-a-c-suite-sponsor-says-esomar-boss.html

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Bob Lederer RBDR

Clients Assess Statistical Benefits of Research Agencies / RBDR

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February 25, 2019

Today on RBDR:The UK research agency Scopen surveyed top marketers for their attitudes, relationships and statistical assessments of their research agencies. Surprises: increased appreciation for an agency’s ability to create business and digital transformation and less interest in the amount of collected data.

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Bob Lederer RBDR

“Measuring Marketing” An Overwhelming Marketing Priority / RBDR

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February 21, 2019

Today on RBDR:A Forrester Research study backs up what an earlier Salesforce.com concluded: marketers are obsessed with finding reliable, consistent marketing measurement solutions. Market Researchers should take note of this focus ad help out. This study contains significant, compelling statistical support.

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