Bob Lederer RFL Communications, Inc.

Client MR Function’s Contributions: More Ammunition / RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 21, 2019

Today on RBDR: The blog “How Insights Professionals Contribute to Revenue Growth,” by FlexMR North America Client Development Manager Heather Wendlandt, adds case history fuel to market research and insights arguments that its client functions are a powerful, positive influence inside businesses.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Better Data Options for Freer Spending Marketers | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 14, 2019

Today on RBDR: As 78% of marketers tell the Interactive Advertising Bureau and Winterberry Group of their intention to spend more on data in 2019, major marketers have more and better data options to choose from, notably expanded market-by-market radio listenership and automated coding delivering greater speed, higher accuracy and more in-depth TV research.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How to Evaluate Best-Performing Super Bowl Ads | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 13, 2019

Today on RBDR: Determining the winners and losers among this year’s Super Bowl advertisers depends on what the companies care about and measure–and those elements can and do vary by brand and category.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

What’s Wrong With Data Scientists Buying Into Big Data / RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 12, 2019

Today on RBDR: Why has Big Data altered the quality commitments of data scientists? Realclear Media Fellow Kalev Leetaru explains several short cuts adopted by data scientists in dealing with Big Data results–none of which are positive for research results.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Added MR Role? Supporting CMO’s Advance To The Board | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.