Bob Lederer RFL Communications, Inc.

New “Engagement” Interpretation In Sports Fan Study / RBDR

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February 20, 2020

Today on RBDR: Reasons why avid sports fans engage have drastically changed – and continue to do so. New insights in a Sports Innovation Lab study, “A New Age of Sports,” deserves the attention of researchers and marketers. (Link to this study: https://assets.ctfassets.net/40abn7j4v349/5wzBHG8xBbWwIhnzwpWeNb/f555932e1a0968fd3a586811330fd97e/_The_Fluid_Fan_is_Here__-_Sports_Innovation_Lab.pdf)

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Bob Lederer RFL Communications, Inc.

Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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Bob Lederer RFL Communications, Inc.

How and Why To Voice-Enable Any Survey / RBDR

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February 18, 2020

Today on RBDR: Consider the premise of conducting your next survey entirely as a verbal study – not a telephone survey or a 1-on-1? GetPhebi’s new research tool, voice-enables any survey at a fraction of the cost of either of those two options.

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Bob Lederer RFL Communications, Inc.

CIMM Meeting Lauded For Focus On Improving Ad Measurement / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 10, 2020

Today on RBDR: Last week’s CIMM 9th Annual Cross-Platform Video Measurement and Data Summit featured prominent discussions concerning cross-platform video measurement and granular TV data for advertisers, marketers, media companies and media agencies. It could portend long-sought revolutionary change.

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Bob Lederer RFL Communications, Inc.

Targeted Ads A Reality In Everybody’s 2020 Media / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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Today on RBDR: Mass media has been left in the dust by the bustling entry of targeted advertising driven by new technologies and a never-ending array of new media tools built to benefit from ubiquitous Internet and smartphone devices.

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