Bob Lederer RFL Communications, Inc.

Covid-Forced Shopping Shift A Serious Threat To CPG Revenues / RBDR

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July 13, 2020

Today on RBDR: Shopper Intelligence CEO Roger Jackson notes the formidable time and money that supermarkets have invested in optimizing the consumer shopping experience. Then, the coronavirus dictated a shift to online shopping which has potentially slashed CPG revenues between 5% and 10%.

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Bob Lederer RFL Communications, Inc.

Marketing and Sales Tips for MR Firms During Covid-19 / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 2, 2020

Today on RBDR: Harpeth Media founder and President Steve Henke helps market research firms establish and implement marketing & sales programs. He provides worthwhile tips for his usual client base in dealing with MR agencies during the pandemic.

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Bob Lederer RFL Communications, Inc.

Covid-19 Hasn’t Intensified Advertisers’ TV Concerns / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 1, 2020

Today on RBDR: Research Measurement Technologies’ media research expert and regular RBDR contributor Bill Harvey has doubts about the factual nature of a New York Times article which stated advertisers during the Coronavirus crisis are demanding more proof for their television investments.

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Bob Lederer RFL Communications, Inc.

Shopper Behavior Tracker Reveals Changes From Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 30, 2020

Today on RBDR: Decision Insight President Emeritus Cathy Allin explains changes in shopper behavior during Covid-19. Through RBDR, it is offering free data from its Covid-19 Tracker. (Link to free
tracker data: https://www.tabsanalytics.com/covid-19-total-store-impact-tracker)

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Bob Lederer RFL Communications, Inc.

Research Associations Detail Diversity, Inclusion Plans / RBDR

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June 29, 2020

Today on RBDR: The heads of the Advertising Research Foundation (Scott McDonald) and the Insights Association (Melanie Courtright) tell RBDR about their respective group initiatives to improve diversity and inclusion within all segments of the research and affiliated industries.

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