Bob Lederer RFL Communications, Inc.

Figuring Out What Consumers Will Be Like Post-Covid / RBDR

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July 22, 2020

Today on RBDR: Ethical Frames’ blog author Karen Tibbals remembered her earlier market researcher days to consider what current research executives might consider to gauge what consumer attitudes and behaviors could be when the Coronavirus crisis is over.

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Bob Lederer RFL Communications, Inc.

Big Frightening Picture: Covid Damage To Research So Far / RBDR

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July 21, 2020

Today on RBDR: KL Communications founder and CEO Kevin Lonnie paints a must-see Big Picture of where the research industry and its companies are at this stage of what seems to be the interminable Coronavirus crisis.

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Bob Lederer RFL Communications, Inc.

Consumers Demand Social Consciousness From Brands / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 20, 2020

Today on RBDR: Converseon founder & CEO Rob Key says consumers are demanding that brands become proactively involved in solving great societal issues. The Converseon “Brand Purpose Favorability Index” is measuring the consumer standing of each brand.
Email RKey@Converseon.com to add your brand to the Index. And read this white paper: https://www.brandpurpose.converseon.com/brand-purpose-guide

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Bob Lederer RFL Communications, Inc.

New, Compelling Covid-19 Messaging / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 15, 2020

Today on RBDR: Will Leach, CEO of Mindstate Group, has observed the marketing landscape during the Coronavirus, leading him to formulate several basic alterations in brand market messaging. He shares them with us today.(Please visit and download three Mindstate Blueprints at the Mindstate Group website: https://www.mindstategroup.com/resources-library?submissionGuid=04c84c9c-1fdf-4d85-9028-1747c5b7a77a)

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Bob Lederer RFL Communications, Inc.

“DIT” (Do-It-Together): The Covid-19 Client Solution / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 14, 2020

Today on RBDR: InSites Consulting Managing Partner Tom De Ruyck explains two of the important, early steps the agency took when Covid-19 struck – direct and intensive group meetings with clients, and the evolution of DIY research into “DIT” (Do-It-Together).

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