Bob Lederer RFL Communications, Inc.

J.D. Power III Retrospective / RBDR

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Today on RBDR: The founder of J.D. Power and Associates, J.D. Power III, recently died at age 89. A brief look at highs and lows in his dynamic, game-changing research operation. (RBDR interview with J.D. Power III in 2013: https://youtu.be/Gss8EIDsGLU and https://youtu.be/39QxPXULjcU)

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Bob Lederer RFL Communications, Inc.

Consumer Research Enhanced By Latent Variables / RBDR

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March 16, 2021

Today on RBDR: SUZY SVP of MR, William Cimarosa, blogged about brands struggling with what consumers say versus what they do. He asserts that, in many cases, brands are using obsolete, expensive 1970s-era MR tools, versus today’s diverse, specialized MR tools to bridge that knowledge gap.

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Bob Lederer RFL Communications, Inc.

Invoke’s Luck: Covid Spurs Buy-In Of Virtual Testing / RBDR

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March 15, 2021

Today on RBDR: For some research companies, the Coronavirus provided some benefits. At Invoke, it accelerated the proposition and value of its evolving virtual qual/quant technology.

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Bob Lederer RFL Communications, Inc.

2020 CPG Stats Document Consumers’ Covid Fears / RBDR

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March 11, 2021

Today on RBDR: The data is in about consumers’ focus on CPG products in 2020 after Covid first hit. At first blush, it documents how much consumers feared out-of-stocks and being unable to purchase essential food and other products.

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Bob Lederer RFL Communications, Inc.

Sustained 2021 Client Research Demand Explained / RBDR

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March 10, 2021

Today on RBDR: Smarty Pants’ founder & President Wynne Tyree explains why client insights organizations have continued their particularly strong research buying in 2021 as the pandemic persists.

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