Bob Lederer RBDR

MR’s Unspoken Client Crisis of Confidence | RBDR

November 30, 2017. Today on RBDR:

RBDR host Bob Lederer discusses an unspoken, but immensely serious problem that is eviscerating the Market Research industry: the “Client’s Crisis of Confidence.”

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

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Bob Lederer RBDR

Want Better ROI Measurement? Institute Call Tracking | RBDR

November 29, 2017. Today on RBDR:

Want better campaign Return on Investment measurement or your campaigns? That includes digital campaign ROI! Implement call tracking.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive and FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

More Reasons Why Artificial Intelligence Not an MR Rival | RBDR

October 19, 2017. Today on RBDR:

Earlier this week, we reported on a Fuel Cycle study that concluded that Artificial Intelligence is not a major threat to research. But AI’s inherent uses also work against its broad-based and continuing research use.

Find a link to this report by clicking here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Social Media Pushing for Shift to Sales Metrics | RBDR

October 18, 2017. Today on RBDR:

Facebook COO Sheryl Sandberg tells Wall Street analysts that the company is trying to move client measurement metrics away from “proxy metrics” and towards “sales metrics.” We detail the real challenges Facebook and its peers face if they want to successfully implement that change.

Download this report by clicking here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.