Chris Clow RBDR

Industry Shift to Qual – Quant Mix? | RBDR

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January 23, 2018. Today on RBDR:

OdinText’s Tom Anderson blogs about a change bubbling in the research relationship between qualitative and quantitative. He explains it is mostly about available sample, which is tripping up half of market researchers.

Read Tom Anderson’s blog post by clicking here.

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Bob Lederer RBDR

How Big Is and Should Big Data Be with MR? | RBDR

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January 18, 2018. Today on RBDR:

The engagement between Big Data and Marketing Research is proceeding slowly considering the estimated $187 billion being spent on Big Data overall. RBDR is looking for answers why.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

Philippines Call Center Tragedy Could Happen Here | RBDR

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January 16, 2018. Today on RBDR:

Marketing research is stunned by the December 24th Philippines call center fire that tragically caused the death of 37 Research Now SSI employees. It may not be entirely an isolated incident based on early reports from Davao, Philippines media that explain four extenuating considerations that may have led to some of the loss of life.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

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Bob Lederer RBDR

MR’s 2018 Challenge to Emphasize Quality | RBDR

January 11, 2018. Today on RBDR:

How committed are you to quality research? Happy Thinking People Director of Marketing & Sales Edward Appleton thinks it is so vital that the industry should make 2018 the Year of Research Quality.

This week’s RBDR is sponsored by RFL ‘s Video Testimonial Service, bringing a loyal research agency/vendor’s happy, loyal customer experiences to life. We can deliver multiple versions of a highly loyal and appreciative customer’s positive feelings about your product and service in short video testimonials. Put them strategically on your website to build your revenues and profits.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Unilever MR, Globally, Taking on Local Battles | RBDR

January 9, 2018. Today on RBDR:

Unilever’s global marketing prowess is more and more challenged by aggressive, innovative local marketers, which have forced localized marketing and marketing research efforts to develop speedy, effective responses.

(Link to the blog that this report emanated from: https://www.wsj.com/articles/outfoxed-by-small-batch-upstarts-unilever-decides-to-imitate-them-1514910342)

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.