Bob Lederer RFL Communications, Inc.

MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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Bob Lederer RBDR

Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR

Tuesday November 8th, 2016. Today on RBDR:

1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here.

2) Can a new Facebook bot called Claire prove itself to be a better predictor of New Product success at retail? You can find this story by clicking here.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Common mistakes of Influencer Marketing. SMEs: what agencies should learn. (RBDR 07.08.2016)

Today on RBDR:

1) Influencer Marketing is a keen interest of most brands, however there are three common mistakes that can easily be resolved.

2) Jigsaw Research Director Alex Johnston told the MRS B2B conference that research agencies should learn how to speak to and sell to SMEs.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Click here to read it.

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Bob Lederer RBDR

Unilever’s Stan Sthanunathan offers ‘Market Research 10 Commandments.’ (RBDR 03.21.2016)

Today on RBDR: Unilever SVP Consumer & Market Insights’ Stan Sthanunathan reprises his MRS presentation for the viewers of Research Business DAILY Report. Listen to his “Market Research 10 Commandments.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

MR not helping entrepreneurs. SurveyMonkey in Australia. (RBDR 3.26.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) At the annual MRS Conference in London last week, Tom Woodnutt argued that research is not suiting the needs of entrepreneurs–a great irony since entrepreneurs have been so much a part of vendor research growth and innovation during this century. 2) SurveyMonkey is breaking through another of its perceived glass ceilings in its research marketing pitches in Australia to agencies. 3) A Carnegie Mellon University study shows how a dozen very popular Android apps are collecting and distributing users’ locations.