Bob Lederer RFL Communications, Inc.

Enforcement of MRA’s new Code of MR Standards; NGMR & Explor Awards Presented at TMRE (RBDR–10/23/13)

Today: 1) A German neuroscience study concluded that Starbucks could charge more for its coffee. China’s state-run media charges that Starbucks is overcharging consumers. 2) MRA’s new Code of Market Research Standards has an enforcement mechanism, or does it? We’re waiting to hear. 3) Tuesday was awards day at The Market Research Event.

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Bob Lederer RFL Communications, Inc.

MRA’s revised MR Standards Code; Mobile MR growth & helping brand understanding (RBDR 10/22/2013)

Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html