More money is being devoted by client companies for analytics, but actual application of learnings from analytics is not at all keeping pace with those investments. Decipher, Inc.’s Jamin Brazil tells RBDR viewers about a new normal inside many client MR departments.
RBDR for July 31, 2013
Keller Fay Group will conduct a month-long Word of Mouth research study of consumers’ discussions about new network TV shows. What are the data implications of the formation of the new Publicis Omnicom advertising agency giant?
