MR – Page 3 – RFL Communications, Inc.

August 10, 2017 Bob Lederer RBDR

A Special Comment about Questionable Research | RBDR

August 10, 2017. Today on RBDR: A Special Comment about what to think about a questionable conclusion lifted from a research study that claims that client researchers are spending more money on research. Overall, that would seem doubtful, so why make the claim?

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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June 6, 2017August 1, 2017 Bob Lederer RBDR

How to Make MR Fit in a Business Fix | RBDR

June 6, 2017. Today on RBDR:

Client project work by research agencies tends to run into sub-optimal research acceptance by its customers. SOL Marketing CEO Deb Gabor explains how she positions her project “Discovery”/Research in her client interaction.

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February 8, 2017 Bob Lederer RBDR

Corporate Expert Advises Clients on Questions to Ask Vendors | RBDR

February 8th, 2017. Today on RBDR:

One of corporate America’s top public relations and strategic communications professionals suggests what businesses should be thinking and asking of their market research vendors about their work after the 2016 presidential election polling debacle.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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October 24, 2016October 23, 2016 Bob Lederer RBDR

Did poor data use cripple Trump 2016? Google promotes girls’ careers in comp sci. (RBDR 10.24.2016)

Today on RBDR:

1) ThinkVine’s Matt Nitzberg presents his perspective on self-inflicted damage done to Donald Trump from his coolness towards the use of data to drive his election campaign.

2) Google established the “Made with Code” website in 2014 to address the less-than-1% of U.S. high school girls who express interest in majoring in computer science in college. Read the original article by clicking here.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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December 4, 2014 Bob Lederer RBDR

News from AMSRO, Ipsos, AURA. RBDR Crowd Science Award winner. (RBDR 12.4.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Australia’s AMSRO research group adopts and implements a privacy standard in response to a study showing consumers not willing to cooperate with organizations over fear for their privacy. 2) Ipsos announces the passing of co-President Jean-Marc Lech at age 68. 3) AURA names British Video Association Consultant Gilles Finnemore its Chair. 4) RBDR’s Client of the Year series continues with the naming of the winner in the Crowd Science category.