Today: 1) Ipsos reported its Q3 results and revised its perceptions of the world in which MR is operating and of the MR industry itself. 2) iMedia Connection’s “Next Wave Award” voted on by leading brand and agencies executives selected Sticky for 2013.
Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.
Today: 1) Firefox launches “Lightbeam,” an add-on that informs this browser’s users the entities that are tracking them. 2) IBISWorld report shows expected revenue drops in Billboard & Outdoor advertising through 2018.
Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.
Today: 1) A Temkin Group study on Voice of the Customer says for the third consecutive year large companies are overwhelmingly having a positive experience. (Download instructions for the study are on the video.) 2) An [X+1] study of tension between marketers and consumers shows that the latter really don’t like broadly targeting messaging, but at the same time consumers are not as averse to banner ads as many believe. (Download instructions are also in today’s video.) 3) Next Generation Market Research “Disruptive Innovation” award winners BrainJuicer and Insites Consulting spoke with Bob Lederer about U.S. and Europe research selling/servicing and short-term changes they expect in the MR industry.
Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.
And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.
Check out these links:
Today: 1) A German neuroscience study concluded that Starbucks could charge more for its coffee. China’s state-run media charges that Starbucks is overcharging consumers. 2) MRA’s new Code of Market Research Standards has an enforcement mechanism, or does it? We’re waiting to hear. 3) Tuesday was awards day at The Market Research Event.
Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.
And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.
Check out these links:
Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.
Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.
And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.
Check out these links:
•http://www.nuancecoding.com/aboutus/announcements.html
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