Bob Lederer RBDR

Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)

Today on RBDR:

1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR.

2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report by clicking here.

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Bob Lederer RBDR

J.D. Power for sale. Facebook member usage under scrutiny. (RBDR 11.6.2015)

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Today on RBDR:

1) McGraw Hill puts J.D. Power up for sale. Why is this happening and what is it worth?

2) Facebook 3rd quarter financials present revenues, profits and membership and usage figures that might concern marketers and market researchers who use those data.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
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Bob Lederer RFL Communications, Inc.

Apple iWatch’s HC info partners; HelloMD reworks MD-patient choices (PRVR–7-21-25/2014)

This week on Pharma Research VIDEO Report: 1) Apple’s iWatch — rumored to launch as early as October — with management team in place, and making impressive health care information partnerships.    2) Health startup HelloMD is recruiting top 1% of doctors and making them available to consumers who want to see the best and who are willing to pay cash for access.