Bob Lederer RBDR

What you need to know about Behavioral Economics (RBDR 9.8.2015)

Today on RBDR: Behavioral Economics is an emerging subject for marketers and market researchers who have an interest in what could shed new light into individuals’ s decision making -and emerge as a new potential tool or methodology.

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Bob Lederer RBDR

Ad-blocking prevalence & cost. How IoT is fitting in already. (RBDR 8 12 2015)

Today on RBDR: 1) How costly is ad-blocking software to the marketing industry AND how prevalent is ad blocking. Some answers from PageFair and Adobe research. 2) Another growing data area is that emanating from the Internet of Things. There are indications of what IoT is already being used for in its very early days. 3) There are revealing statistics from the Institute of Practitioners in Advertising Touchpoints about the intense use of young people with their mobile phones. 4) 35-year market research veteran Michael A. Heft died at age 71.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://www.PrecisionOpinion.com/TCPA-Compliance/

Bob Lederer RBDR

2020 Research continuing innovation. Lieberman Rsch WW virtual reality breakthru. (RBDR 8.11.2015)

Today on RBDR: 1) A look at the continuing innovation push by 2020 Research, most recently for dial testing and an Apple Watch App specifically designed for market research. 2) Lieberman Research Worldwide has discovered the incredible power of Virtual Reality both for research and non-research situations. President David Sackman explained.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://www.PrecisionOpinion.com/TCPA-Compliance/

Bob Lederer RBDR

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

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Bob Lederer RBDR

Measure cell phone emotion. Google debuts “Micro-Moments” of Truth (RBDR 4.15.2015)

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Today on RBDR: 1) Measuring cell phone emotion becoming a possibility? (Article link: http://www.mediapost.com/publications/article/247372/can-your-phone-measure-emotion.html )
2) Google introduces “Micro-Moments” to earlier “moments of Truth” from P&G, Google and Altimeter Group. 3) Pollsters for Rand Paul and Marco Rubio presidential campaigns.