Bob Lederer RBDR

Seniors now car mkters’ focus. Why campaigns need mobile. Ad viewability down. (RBDR 8.18.2015)

Today on RBDR: 1) Automakers have discovered a bustling new market: seniors. 2) The Mobile Marketing Association SPOX study, conducted by Marketing Evolution & InsightExpress, pinpoints the percentage of a campaign that should be devoted to mobile in order to maximize its impact. 3) There may not be an accepted measurement for advertising viewability, but Integral Ad Science’s Q2 2015 Media Quality Report details 5% drops in view ability during the past year.

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Bob Lederer RFL Communications, Inc.

Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

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Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.

Bob Lederer RFL Communications, Inc.

Google’s online ad focus; “Lurkers” on social media larger than realized (RBDR–5/8/2014)

Thursday May 8 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Google buys Adometry, which SeekingAlpha.com analyzes as part of its ongoing attempt to learn more about online advertising so that it can boost rates and convince marketers to spend more. 2) NBCUniversal said last week it is convinced that social media is not yet a TV viewing influencer based on, among other things, the unimpressive 19% of Winter Olympic viewers who posted about it on social media. Now, a social media expert says the percentage of social media followers who do not post is ASTOUNDINGLY larger than anyone knows. 3) The Mobile Marketing Association elected Dunkin’ Brands President of Global Marketing & Innovation John Costello to Chairman of the Global Board to help with its marketing efforts.