Bob Lederer RBDR

FlexMR CEO on separating mobile research from online. (RBDR 03.15.2016)

Today on RBDR:

FlexMR CEO Paul Hudson explains more about the blog authored by Louisa Thistlethwaite that asserts that mobile research should not be automatically aligned with online research. The reason: it undercuts the best and completely novel contributions that mobile can make to research efforts. If you missed the original blog post, be sure to read it by clicking here.

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Bob Lederer RFL Communications, Inc.

Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.