Bob Lederer RFL Communications, Inc.

Concerns Raised About TikTok App Data Privacy / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 15, 2022

Today on RBDR: URL Genius, a mobile marketing company, studied the mobile app market and concluded that in terms of avid use of individuals’ personal data by a third party, Youtube and TikTok stand out as those to be concerned about.

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Bob Lederer RFL Communications, Inc.

Hottest, In-Demand Job Skills (Just Like In MR) | RBDR

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February 27, 2019

Today on RBDR: CNBC Strategic Content Editor Barbara Booth blogged that the hottest general job skills that will get an individual hired rather quickly include three that are similarly pertinent to market research.

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Bob Lederer RBDR

Can Mobile Apps Selectively Boost Response Rates? | RBDR

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October 31, 2018. Today on RBDR:

Every research innovator’s goal is to discover a way to significantly boost study participant response rates. Rival Technologies suggests that its mobile apps are one such solution with Millennial males and other groups in select studies.

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Bob Lederer RBDR

Dunkin’s brand shakeup leads to more engagement. Appropriate app metrics. | RBDR

November 17th, 2016. Today on RBDR:

1) How Dunkin’ brand reworked its marketing to engage customers 1-to-1.

2) The advent and explosion of apps in the cross-device consumer market raises the issue of appropriate metrics.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RFL Communications, Inc.

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR