Nielsen’s Future: Is a Breakup In the Cards? | RBDR

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August 16, 2018. Today on RBDR:

The sudden predicament that Nielsen Holdings finds itself in: surprising losses in its “Buy” division revenues and profits, the resignation of its Chairman and the entry of a corporate raider committed to taking advantage of the situation to make a financial killing.

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Reaction to RFL’s Global Top 50. John Zogby on U.S. election polling variables. (RBDR 07.05.2016)

Today on RBDR: 1) We explore the reaction to RFL’s 2016 Global Top 50 Research Organizations.

2) In an exclusive interview with “Neo-Tribes and Tribal Analytics” author John Zogby, RBDR host Bob Lederer talks about the many variables at play for polling related to this year’s U.S. presidential election.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

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Gian Fulgoni on Black Friday. Client of Year Award. Nielsen CEO Talks currency. (RBDR 12.14.2015)

Today on RBDR:

1) What does the 2015 evolution of Black Friday (a drop in sales) and Cyber Monday (a notable increase in sales) mean to researchers? comScore Chairman Emeritus Gian Fulgoni tells RBDR viewers.

2) Based on a Nielsen Consumer Neuroscience recommendation, RFL’s Client of the Year in the Digital Day in the Life category is Yahoo!’s David Iudica.

3) Nielsen CEO Mitch Barns tells Wall Street analysts that a change in marketing currency is on the way, but he remained cryptic about what form that new currency might take and when it may take hold.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s Case Studies webpage to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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IBM testing capture of psychological profiles from Twitter; DigitalMR’s Michalis Michael presents social media MR basics; Mitch Barns, Nielsen’s new CEO, effective 1/1/14 (RBDR–11/11/2013)

Today: 1) The latest IBM Research tool is testing whether individuals can be psychologically profiled through their Twitter postings. 2) Digital MR’s Michalis Michael is helping client market researchers understand how to make social media research work for them. Today, he provides some basics for RBDR viewers. 3) Nielsen introduces Mitch Barns as tis new CEO, effective January 1, 2014.

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