Bob Lederer RBDR

Denny’s MR figures out Millennials. Sticking point for dunnhumby buyers. (RBDR 9.16.2015)

Today on RBDR: 1) Burshek Research and Consulting explains research’s role in effecting a turnaround with Millennials and the nature market. 2) dunnhumby has been put up for sale by Tesco, but the giant UK supermarket chain is insisting as part of the deal that the new owner renegotiate terms with Tesco, provider of more than half of dunnhumby revenues, within 5 years.

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Bob Lederer RBDR

Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who are still reliant on cookies face two gross and different inaccuracies with reach and frequency. 3) Qualtrics introduces the kind of research incentive that may be particularly appealing to millennials.

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Bob Lederer RBDR

Study examines pleasing Millennials. Too much marketer focus on that group. (RBDR 6.25.2015)

Today on RBDR: 1) A study focused on Millennial employees pinpoints three areas of concern to them and that employers can put some attention to if they want to retain these individuals and build loyalty. 2) Sports & Leisure Research Group President Jon Last delivers “2 Minutes” about research’s focus on Millennials..

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