Bob Lederer RBDR

MR elevated to P&G’s 3 Key Business Components | RBDR

May 8, 2017. Today on RBDR:

1) Eric Horvitz, the new head of Microsoft Research, discusses his obsession with artificial intelligence and its most prominent place in new research initiatives. Read the original feature by clicking here.
2) Procter & Gamble’s disappointing third quarter financial results prompted its CFO to reveal new business plans to Wall Street analysts. “Market Research” is one of the three key elements of the plan, dubbed “Irresistible Superiority.
3) OdinText text analysis of France’s presidential vote points to the possibility of populist Marine Le Pen’s election in spite of polls showing centrist candidate Emmanuel Macron far ahead.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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Bob Lederer RBDR

Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

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Bob Lederer RBDR

Microsoft buys LinkedIn. Nielsen Neuroscience adds Video Ad Explorer. (RBDR 06.15.2016)

Today on RBDR:

1) Microsoft has purchased the social media network for professionals, LinkedIn, for $26.2 billion. What social media deal could come next?

2) Nielsen Consumer Neuroscience introduces Video Ad Explorer, which is said to provide advertisers with a new research tool from which to develop more powerful and effective advertising.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

For more information, visit their website.

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Bob Lederer RBDR

XIO Group buying J.D. Power. Microsoft suing US Dept of Justice. (RBDR 04.18.2016)

Today on RBDR:

1) XIO Group, a Chinese-controlled firm based in London, is purchasing J.D. Power for $1.1 billion.

2) Microsoft is taking the U.S. Justice Department to court, alleging that its gag orders – that do not allow Microsoft to alert individuals that their personal information is being shared with the government – is unconstitutional.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

Mind-reading wearables. Social media investments. Microsoft undersea data center. (RBDR 02.29.2016)

Today on RBDR:

1) Wearable technology has apparently evolved into technology that can track brain activity. Read the original story here.

2) Marketers acknowledge that they can’t measure social media, yet it won’t stop them from doubling their spending on it over the next five years.

3) Microsoft tests an undersea data center, and explains that it can effectively deal with two critical aspects of such facilities: the power that is needed and controlling the temperature around the facility. You can also read this original story by clicking here.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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