Bob Lederer RBDR

Dollar value of consumer-advertiser mobile engagement. CRM resurgence. (RBDR 6.23.2015)

Today on RBDR: 1) A study established what consumers feel is the worth of their mobile time with advertisers. 2) CRM is resurgent, but for very different reasons than its original purpose year ago. 3) Toluna’s Julie Paul concludes from the new GRIT survey that market research is ill-prepared to make necessary advances in mobile, social media and Big Data–but it can be.

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Bob Lederer RBDR

Temkin Group’s NPS test. Mkt exec 2015 hiring plans. Penn investment group. (RBDR 6.22.2015)

Today on RBDR: 1) Temkin Group’s study evaluates the power of Net Promoter Score. 2) Hiring plans for market researchers by marketing and advertising executives in the second half of 2015. 3) Need an investor for your research company or idea? As of September, look up Mark Penn and Stagwell Group, with $250 million ready to spend.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

Brand Mavens a retailer focus. CMO SM metric. TV decided UK election. (RBDR 5.29.2015)

Today on RBDR: 1) CashStar, Retail Touchpoints and the Texas A&M Center for Retail Studies say they have identified a cutting-edge consumer segment, “Brand Mavens,” who demonstrate great retail influence. 2) Forrester Research VP & Principal Analyst Nate Elliot is hopeful that a few social media sites’ development of a relevant social media metric for CMOs, could catch on. 3) One media channel in particular, television, may have had undue influence on how UK voters made up their minds and cast their ballots in the recent parliamentary elections.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research)
2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link to this study: http://pages.instant.ly/Whitepaper_LP_MobilevsOnline.html?mkt_tok=3RkMMJWWfF9wsRokvK%2FIZKXonjHpfsX56u0tUK60lMI%2F0ER3fOvrPUfGjI4DSMVmI%2BSLDwEYGJlv6SgFSrDDMbh1w7gNUhU%3D)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

Randy Brooks discusses Directions Research’s successful biz model (RBDR 5.26.2015)

Today on RBDR: Directions Research Chairman Randy Brooks shares some of the ideas and tactics he successfully employed at the research agency for over 27 years.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE