Bob Lederer RBDR

MR layoffs at Gen Mills, Kraft Heinz & Hershey (RBDR 7.23.2015)

Today on RBDR: With CPG companies experiencing continuing financial challenges, layoffs have begun, including significant numbers in the research function at several major corporations.

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Bob Lederer RBDR

Survata gains $6 mil funding. David Harris’ book on writing better surveys. (RBDR 7.22.2015)

Today on RBDR: 1) Survata, which entered the research market with a Google Consumer Survey-like research tool, earns a $6 million investment. 2) David Harris, for 25 years a senior pharmaceutical market research executive, is so disturbed by the state of survey questionnaire writing that he decided to write a book to help the profession get its act straight.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RBDR

How mktg + data boost ROI. Big Data’s single customer view (RBDR 7.20.2015)

Today on RBDR: 1) Datamentors’ Larisa Bedgood blogged about how to make marketing and data work towards better ROI. Yet, average ROI for data-driven marketing is already 224%. 2) Copernicus Marketing COO Eric Paquette provides some detail about four key elements in Big Data that can create the powerful single view of customers that every marketers seek.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RBDR

Study examines pleasing Millennials. Too much marketer focus on that group. (RBDR 6.25.2015)

Today on RBDR: 1) A study focused on Millennial employees pinpoints three areas of concern to them and that employers can put some attention to if they want to retain these individuals and build loyalty. 2) Sports & Leisure Research Group President Jon Last delivers “2 Minutes” about research’s focus on Millennials..

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

3 Things Net Promoter Score can’t do. Toluna CEO Petit stressing DIY. (RBDR 6.24.2015)

Today on RBDR: 1) A Net Promoter Score advocate spells out 3 NPS limitations. 2) On the week that Toluna marks its 15th anniversary, CEO Frederic Charles Petit speaks with RBDR about the central importance of DIY to the business and clients.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE