Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RFL Communications, Inc.

The scary new robodialer replacement. Palantir Tech is 1 MR game-changing startup. (RBDR 11.11.2015)

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Today on RBDR:

1) As research continues to deal with new TCPA regulations, telemarketers are targeting people who slightly misdial “800” number calls, which sends them to automated surveys.

2) One research company, Palantir Technologies, makes its way onto CB Insights’ Top 55 Game-Changer Startups.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit them online at sotech.com.

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Bob Lederer RBDR

Cos’ primary biz turn to selling data. Customer exp linked to loyalty. (RBDR 10.22.2015)

Today on RBDR:

1) MoffettNathanson Research explains that need for more and better data is leading companies to turn their focus from their primary business to finding ways to turn their collected data into a new revenue source.

2) Customer experience has always been assumed to directly impact Customer Loyalty. Now, Temkin Group presents statistical evidence of that connection, along with remarkable defined revenue impact (Link to this study here).

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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Bob Lederer RBDR

BIGGEST mistakes clients make contracting their MR. (RBDR 10.20.2015)

Today on RBDR:

30 so-called market research experts share on Zintro.com what each believes is the #1 biggest mistake companies make when they contract out market research. (Link to this report HERE.)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

2 new services. Pinterest milestone. Obama Social & Behavioral Sciences exec order. (RBDR 9.24.2015)

Today on RBDR: 1) New services from Rocket Fuel and Affectiva present appealing improvements in, respectively, campaign development and emotional involvement/engagement with videos. 2) Pinterest marks a major point in its development, with its 100 millionth active monthly user. 3) President Obama issues an executive order establishing a federal Social & Behavioral Sciences team that is intended to coax better individual decisions.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE