Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

Larry Gold honored posthumously. More Mervin Field details. Digital Mktg ROI (RBDR 6.15.2015)

Today on RBDR: 1) Former Inside Research editor and longtime professional market researcher Larry Gold will posthumously receive a “Lifetime Achievement Award” from the Market Research Council. 2) The New York Times’ obituary for Mervin Field is well worth reading and we have a link to it for you. 3) Marketing Evolution’s Rex Briggs explains why digital marketing ROI is difficult but eminently measurable.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To register for FocusVision’s June 16 webinar, at 12 Noon EDT /9 am PDT, “Humanizing Data: The Evolution of Data Driven Insights,” click on this link: https://www.focusvision.com/events/panel-discussion-humanizing-quant-the-evolution-of-data-driven-insights/

This webinar will focus on how our customers combine quantitative and qualitative market research tools to streamline their workflows and humanize insights.

Bob Lederer RBDR

PepsiCo trashcan PowerPoint. CA polling legend Mervin Field dies. (RBDR 6.10.2015)

Today: 1) PepsiCo Insights has given up on PowerPoint–here’s a quick glance at what replaced it. 2) Mervin Field, a respected California pollster since 1947, died at age 94 on Monday.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy.

Check out this link: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html
Check out MarketProbe.com.

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