Bob Lederer RBDR

Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more at Symmetric’s website.

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Bob Lederer RBDR

Fast-Track Data Scientist Training Course | RBDR

May 16, 2017. Today on RBDR:

1) A data science career-enhancement program has been rolled out by Springboard. Springboard’s “Data Science Career Track” is an intensive, 1:1, part-time course and guarantees a data science position within six months of completion.

2) Credit Suisse analyst Omar Sheikh issues a report that projects a $100 billion increase in television ad spending by 2030 thanks to data-driven targeting.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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Bob Lederer RBDR

The Explosive Cost Increase of Primetime TV Advertising | RBDR

November 30th, 2016. Today on RBDR:

1) What happened to the cost of prime-time TV advertising in the past four years? TubeMogul reveals how much more expensive it has become during that time.

2) An Israeli startup may be something of a Holy Grail for online shoppers who tend to leave an e-shop to find reliable and relevant product reviews on social media – and thereby become disconnected from their buying intention.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

Today on RBDR:

1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.

2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Comcast: lower rates for users’ data? Advanced Symbolics CEO on solid SM research. (RBDR 08.08.2016)

Today on RBDR:

1) Comcast asks FCC for permission to offer reduced consumer pricing in exchange for access to users’ data.

2) Advanced Symbolics’ CEO Erin Kelly makes the case for the solid research use of social media: to do checkpoint analysis that alerts CEOs of statistically significant change.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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