MRC Exec Director George Ivie Addresses The Future / RBDR

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July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

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U.S. TV Networks Insist On MRC Nielsen Review/ RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 27, 2021

Today on RBDR: America’s television networks have complained about Nielsen’s TV research numerous times in the past 25 years. Now, the owners of the networks – Disney, ViacomCBS, NBCUniversal and Fox Corp. – have asked the Video Advertising Bureau to call the Media Research Council to yank the Nielsen’s accreditation.

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Pollfish offers 300 million mobile network users. The duration of an effective online ad. (RBDR 10.18.2016)

Today on RBDR:
1) Pollfish offers 300 million people in its mobile network  and its three special benefits. Read this original story by clicking here.
2) Contrary to what the Media Research Council has declared is necessary to for an online ad to be “viewable,” three research companies have a project that says an entire web ad needs to be on screen for at least 14 seconds. You can also find this story by clicking this link.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Client MR attitude, behavior re new MR tools has changed (RBDR–6/23/2014)

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Today: 1) RBDR congratulates Gayle Fuguitt on her election to the MRC Hall of Fame. 2) A review of the Innovation Insights Exchange conference in Atlanta last week from the vantage point of MR innovation adoption by client market research departments. 3) Eric Cantor’s stunning primary loss left a number of pollsters unnerved about how pre-primary polling was so far off.

New era for online ad measurement is here; BrainJuicer’s Kearon speaks truth to power about MR versus management consulting: http://youtu.be/H0-OWJPPtLc

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Twitter TV Measurement extends its coverage from the UK & Spain to the Nordics, Russia, part of Africa and SE Asia. 2) Media Research Council approves standards for online advertising viewable impression measurement. 3) John Kearon shares his wisdom about HOW market research can get a substantial piece of the research pie currently controlled by consultancies, which reap 10 times the revenue of market research in the U.S.