Covid Has Accelerated AI and MR Technology Adoption / RBDR

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September 1, 2020

Today on RBDR: Black Swan Data CEO and co-founder Steve King explains how and why Covid-19 has accelerated the adoption of artificial intelligence and research technology.

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Clients Assess Statistical Benefits of Research Agencies / RBDR

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February 25, 2019

Today on RBDR:The UK research agency Scopen surveyed top marketers for their attitudes, relationships and statistical assessments of their research agencies. Surprises: increased appreciation for an agency’s ability to create business and digital transformation and less interest in the amount of collected data.

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How Easy For Corporate Analytics to Fail | RBDR

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July 31, 2018. Today on RBDR:

McKinsey & Company has identified 10 red flags that signal that a particular business’ analytics program is failing (probably undetected).

Click here to read a relevant study.

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MR Seems to Be Falling off Marketing’s Responsibilities | RBDR

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March 20, 2018. Today on RBDR:

The first half of the semi-annual CMO Study from the Duke Fuqua School of Business, co-sponsored by McKinsey & Co. and the American Marketing Association, shows what appears to be a clear downward trend in the percentage of companies where Marketing Research reports to Marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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