Clients Assess Statistical Benefits of Research Agencies / RBDR

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February 25, 2019

Today on RBDR:The UK research agency Scopen surveyed top marketers for their attitudes, relationships and statistical assessments of their research agencies. Surprises: increased appreciation for an agency’s ability to create business and digital transformation and less interest in the amount of collected data.

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How Easy For Corporate Analytics to Fail | RBDR

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July 31, 2018. Today on RBDR:

McKinsey & Company has identified 10 red flags that signal that a particular business’ analytics program is failing (probably undetected).

Click here to read a relevant study.

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MR Seems to Be Falling off Marketing’s Responsibilities | RBDR

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March 20, 2018. Today on RBDR:

The first half of the semi-annual CMO Study from the Duke Fuqua School of Business, co-sponsored by McKinsey & Co. and the American Marketing Association, shows what appears to be a clear downward trend in the percentage of companies where Marketing Research reports to Marketing.

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