Bob Lederer RFL Communications, Inc.

Mars Also Fixing Its Advertising Gender Bias / RBDR

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July 23, 2019

Today on RBDR: Unilever’s active program to “unstereotype” its advertising is designed to eliminate bias in the representation of women. Mars is stepping out and letting people know that it, too, is working to fix identical gender bias in its marketing and ads.

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Bob Lederer RBDR

Alibaba Supports, Directs Marketers to Create China-Friendly Brands/ RBDR

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January 16, 2019

Today on RBDR: Alibaba’s revolutionary relationship with big consumer brands uses gargantuan data collection throughout China, the country’s combined online/offline marketing ecosystem and Alibaba’s research arm to direct creation of China-specific brands that fill consumer voids.

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Bob Lederer RBDR

Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)

Today on RBDR:

1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back.

2) Affectiva incorporates its facial coding and emotion detection technologies into video games.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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