Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RFL Communications, Inc.

Big Share draws mktg & finance together; How CMOs should change (RBDR–7/22/14)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, we recommend you register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) MarketShare co-founder and CEO Wes Nichols notes four prominent U.S. corporations who prove his contention that sharing Big Data is driving marketing and finance departments together. 2) A Vivaldi Partners Group study of 50 CMOS on three continents concludes that the Chief Marketing Officer role needs to back off and allow talented individuals working in departments underneath them to play their trade and exert their expert influence.

Bob Lederer RFL Communications, Inc.

John McAfee’s Hack-Free Internet; USAA Wins Mktg Analytics Award (RBDR –10/7/13)

Today: 1) The launch of a great Internet security idea and business may be delayed or thwarted by the unpredictability of its owner, John McAfee. 2) The first Marketing Analytics Leadership Award presented by ANA and MarketShare to USAA.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research.

On the Precision Opinion website, find out about the business’ growth rampage since 2011: http://www.precisionopinion.com