Bob Lederer RBDR

Projected Mktg Results: New Evaluation Standard | RBDR

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June 27, 2018. Today on RBDR:

The Managing Director of The Leading Edge, Chris Paxton, foresees a new era in marketing not far over the horizon.

It would do away with traditional ways of evaluating marketing programs that wait until after they have run their course – and instead adopt performance evaluation based on agreed-upon forecasted results for a marketing overture.

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Bob Lederer RBDR

Progress! Mktg Inserts MR into New Measurement | RBDR

January 10, 2018. Today on RBDR:

Companies and their brands are taking new Marketing Effectiveness measurement very seriously, and so too, are client research functions, which are being invited to assist in its implementation to optimize corporate use.

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Bob Lederer RBDR

Want Better ROI Measurement? Institute Call Tracking | RBDR

November 29, 2017. Today on RBDR:

Want better campaign Return on Investment measurement or your campaigns? That includes digital campaign ROI! Implement call tracking.

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Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

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Bob Lederer RBDR

The 2018 Outlook for MR based on One Important Study | RBDR

November 28, 2017. Today on RBDR:

A Gartner marketing study of 353 U.S. and UK marketers paints a less-than-rosy picture for marketing activity in 2018, which likely translates into a difficult year for marketing research, as well.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

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Bob Lederer RBDR

Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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