Bob Lederer RFL Communications, Inc.

“C-level” for analytics?; Phablets catching on; Remembering Dr.John Martin (RBDR–7/01/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out more about happy clients at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Analytics function moving to C-level?
2) Chief Communication Officers adding social media and influential Twitter and bloggers to their oversight. 3) Phablets are catching on among consumers interested in buying a smartphone. 4) WPP’s Data Alliance hooks up with Factual on mobile data use. 5) In a huge oversight, Dr.John Martin, Chairman and co-founder of Chadwick Martin Bailey died back in February. Here is a link to Martin’s eulogy composed by Anne Bailey Berman, his longtime business partner: http://www.southstreetstrategy.com/remembering-dr-john-martin/

Bob Lederer RFL Communications, Inc.

eBay study: search ads for large brands a waste; Samplecon review (RBDR–6/30/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out more about the business at: http://www.curiosityinsightstream.com
Today on RBDR: 1) An eBay investigation concludes that for well-known brands, search advertising online is basically worthless. 2) Chuck Miller, founder and President of Digital Marketing & Measurement reviews Samplecon, staged late last week in New Orleans exclusively for businesses in the sample industry.

Bob Lederer RFL Communications, Inc.

New MR tools: Curalate & IBM/Genesys; Ginny Valentine awards (RBDR–6/25/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) Client and supplier market researchers’ attendance at IIEX in Atlanta demonstrates their intense interest in the 3Ts: new MR tools, techniques and technologies. 2) Curalate is helping marketers understand what visuals on social media sites like Instagram and Pinterest mean. 3) IBM and Genesys are partnering on a learning platform to transform understanding of customer experience. 4) The 3rd annual Ginny Valentine Awards for bravery in market research were announced last week.

Bob Lederer RFL Communications, Inc.

Limited ’14 MR hiring is predicted; Corp’s data effectiveness limited (RBDR–6/24/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) 12% of marketing and advertising agencies will be hiring during the second half of 2014, but only 10% of them plan to hire market researchers. 2) Corporations in Europe and the U.S. admit their priority with data is avoiding a data breach versus its use to effectively build key elements of the business. 3) The Democratic nominee for Lieutenant Governor in Iowa this fall is the former founder and President of an Iowa market research agency.

Bob Lederer RFL Communications, Inc.

iModerate’s qual tracking; Big Data: $30B market; Google Glass’ software enabler (RBDR—6/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today:

1) iModerate introduces another new workable MR tool, a qualitative tracking technique featuring text analytic software. 2) Google Executive Chairman says 2014 will herald the new era of Big Data and machine intelligence. 3) The software provider that equips the biggest market research companies that want to empower Google Glass to become a MR force speaks to RBDR.