Bob Lederer RFL Communications, Inc.

More reasons for Apple-Topsy deal; Pro leadership coaching for stressed execs (RBDR–12/5/2013)

Today: 1) RBDR retracts in its entirety the information we reported about Harris Interactive on our Wednesday December 4 edition. Unfortunately, all the information we reported about Harris Interactive layoffs has proven to be inaccurate. We apologize to Harris Interactive and our viewers for this mistake. 2) Apple Computer’s acquisition of Topsy, the Twitter data cruncher and sorter, is no minor matter, and we have several additional reasons that help explain the deal. 3) Many MR executives are not looking to change jobs, but they are feeling unfulfilled, stressed about their productivity and challenged to maintain their leadership role. A longtime MR senior manager has ventured into a new career, as a Professional Leadership Coach to help many of the kinds of top notch research talent that he was surrounded by in his 20-year research career.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Why Apple bought Topsy; Lightspeed & SPAR CEO hires; L’Oreal CMO Promotion (RBDR–12/04/2013)

Today: 1) Social media experts are scratching their heads, trying to make sense of Apple Computer’s purchase of Twitter partner Topsy. 2) RBDR News Notes: David Shanker (Lightspeed Research), Jill Blanchard (SPAR Group), Mark Speichert (L’Oreal), Penn Schoen Berland opens Middle East office, Transparency Market Research projects extent of Predictive Analytics market growth.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Implicix advertising messaging breakthroughs from Conquest: connecting attitude & behavioral, emotional & rational, cognitive linguistics (RBDR–12/3/2013)

Today: Conquest in the UK has introduced Implicix, a new research methodology that ties together individuals’ attitudes with their behavior, their emotional with their rational, plus behavioral economics and cognitive linguistics. It could be a game changer. MD David Penn explained how Heinz and eBay became big fans of Implicix.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Analysis of Nielsen’s acquisition of Harris Interactive; A Worthy Read: Vaughn Mordecai’s “7 Things I’m Thankful for about the MR Industry” (RBDR–12/2/2013)

Today: 1) RBDR’s analysis of the Nielsen Company proposed acquisition of Harris Interactive suggests rationales and potential next steps. 2) Discovery Research’s Vaughn Mordecai’s touching blog commentary about “7 Things I’m Thankful for about the Market Research Industry.”

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Nielsen enters online panel biz––will acquire Harris Interactive; Multi-platform marketing realities; Howard Moskowitz on CBS Sunday Morning; New York Times replaces Nate Silver (RBDR-11/26/2013)

Today: Nielsen Company is entering the Online Panel business–It will acquire Harris Interactive for $117 million… 1) comScore’s “Marketing to Multi-Platform Majority” white paper delves into a new reality: marketers must understand the digital devices that consumers use to access content, and the percentage of content they gain rom desktop versus mobile devices. 2) Moskowitz Jacobs’ President, Howard Moskowitz, played a major role on CBS Sunday Morning’s feature about healthy versus junk food. The link to his segment: http://www.cbsnews.com/videos/food-wars-healthy-snacks-vs-junk-food/. Move to the 4:09 mark for Howard’s entree to the story.
3) The New York Times has replaced Nate Silver and his FiveThirtyEight.com column with a new team led by David Leonhardt.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911