Bob Lederer RFL Communications, Inc.

Three Fixes For Market Mix Modeling / RBDR

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April 22, 2021

Today on RBDR: Global Analytics Partners’ Managing Director & EVP NA Michael and Bottomline Analytics’ CEO Wolfe explains three problems with marketing mix modeling that need fixing (and that he is pursuing at his company).

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Bob Lederer RFL Communications, Inc.

MR Lacks Appreciation For Market Mix Modeling / RBDR

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April 21, 2021

Today on RBDR: Global Analytics Partners’ Managing Director & EVP NA and Bottomline Analytics’ CEO Michael Wolfe perceives that market researchers have become less interested in market mix modeling over time.

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Bob Lederer RBDR

“Measuring Marketing” An Overwhelming Marketing Priority / RBDR

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February 21, 2019

Today on RBDR:A Forrester Research study backs up what an earlier Salesforce.com concluded: marketers are obsessed with finding reliable, consistent marketing measurement solutions. Market Researchers should take note of this focus ad help out. This study contains significant, compelling statistical support.

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Bob Lederer RBDR

Mkting mix modeling needs new elements. Alex Hunt explains FeelMore50 learnings. (RBDR 01.14.2016)

Today on RBDR:

1) AT&T Director, Market Research & Analysis Greg Pharo explains why marketing-mix modeling needs to incorporate new elements to optimize its output and results beyond sales.

2) The BrainJuicer FeelMore 50, in its third incarnation, has helped develop several new advertising learnings. Americas President Alex Hunt shared those with RBDR.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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