MR Seems to Be Falling off Marketing’s Responsibilities | RBDR

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March 20, 2018. Today on RBDR:

The first half of the semi-annual CMO Study from the Duke Fuqua School of Business, co-sponsored by McKinsey & Co. and the American Marketing Association, shows what appears to be a clear downward trend in the percentage of companies where Marketing Research reports to Marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Making analytics a game changer; Improving online communities (RBDR 7/24/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A study from a marketing technology and targeting firm reports surprising merits from use of mobile ad clicks. 2) Corporations are devoting intense time and financial commitment to analytics, according to many experts, however their ability to figure out how to generate valuable information from it is falling way short. 3) KL communications’ EVP Business Development Sean Holbert tells RBDR that online community work is unnecessarily stuck in conducting branded community activities.

Big Share draws mktg & finance together; How CMOs should change (RBDR–7/22/14)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, we recommend you register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) MarketShare co-founder and CEO Wes Nichols notes four prominent U.S. corporations who prove his contention that sharing Big Data is driving marketing and finance departments together. 2) A Vivaldi Partners Group study of 50 CMOS on three continents concludes that the Chief Marketing Officer role needs to back off and allow talented individuals working in departments underneath them to play their trade and exert their expert influence.