Bob Lederer RFL Communications, Inc.

Focus Group Pioneer, Mimi Levin Lieber, Dies at 93 / RBDR

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November 2, 2021

Today on RBDR: Mimi Levin Lieber recently died at age 93. Her career was an exemplary example for a female researcher. Even by 21st century standards, Lieber broke multiple glass ceilings for research innovation, research methodologies, entrepreneurship and business.

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Bob Lederer RBDR

Think Big Data isn’t Affecting Businesses? Think Again | RBDR

August 16, 2017. Today on RBDR:

We talk about Big Data a lot, but most of us pay less attention than we should about what it is accomplishing with business’ marketing so far.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

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