Bob Lederer RBDR

Nielsen: “Hold or Sell” Update | RBDR

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September 14, 2018. Today on RBDR:

The latest from Nielsen Holdings after pressure last month from a new minority shareholder to sell part or all of the company. Maintaining its present public status, selling off a piece of the business or finding a buyer for the entire enterprise is under consideration.

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Bob Lederer RBDR

MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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Bob Lederer RBDR

MR Supports Nike/Kaepenick Campaign | RBDR

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September 12, 2018. Today on RBDR:

Nike’s new advertising campaign, starring Colin Kaepernick, has ignited a political reaction from conservatives who oppose the athlete’s kneeling during the playing of the national anthem prior to NFL games. However, public research makes a strong case that Nike could come out ahead even if there are protesters and boycotters.

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Bob Lederer RBDR

Story “Overload?” (Guest Dr. David Aaker) | RBDR

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September 6, 2018. Today on RBDR:

Prophet Chairman David Aaker continues his comments on “Signature Stories,” this time concerning possible “overload” that can occur in research storytelling.

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Bob Lederer RBDR

SurveyMonkey’s Future Plans | RBDR

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September 5, 2018. Today on RBDR:

The SurveyMonkey S-1 that files for an IPO reveals gobs of important information about the evolution and current strength of the research industry’s dominant DIY online survey software business. (Link to the S-1: https://bit.ly/2oEn9L1)

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