Bob Lederer RBDR

Consensus About Post-IPO SurveyMonkey | RBDR

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October 10, 2018. Today on RBDR:

There is some consensus on Wall Street about a handful of issues that will have an immediate impact on the future of SurveyMonkey in the aftermath of its IPO. Bob Lederer explains what is being analyzed and presented to investors.

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Bob Lederer RBDR

Problems With MR Reports From India, China | RBDR

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October 9, 2018. Today on RBDR:

MarketData LLC President John LaRosa explains, from experience, the queasy feeling many market research report buyers feel after they purchase a report from India or China.

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Bob Lederer RBDR

CRC: MR Lessons from the Super Bowl Jets | RBDR

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October 8, 2018. Today on RBDR:

Based on Bob Lederer’s new book, “Beyond Broadway Joe: The Super Bowl TEAM That Changed Football,” RBDR presents insights into the daily, season-long and specialized research that the management of the New York Jets did in building a championship-caliber team from a bunch of dregs in a six-year period, culminating in their January, 1969 victory at Super Bowl III.

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Bob Lederer RBDR

Russians Escalated Anti-Kaepernick Nike Campaign, and More | RBDR

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October 4, 2018. Today on RBDR:

Supporters and critics of Nike’s new Colin Kaepernick “Just Do It” advertising campaign were extremely expressive on social media. Now comes word that the Russian Federation’s Internet Research Agency became heavily involved as the campaign launched, mushrooming an initial 7,000 tweets to 80,000 later that same day.

Similar stories, including a study documenting alleged Russian influence in the online reception to Disney and Lucasfilm’s Star Wars: The Last Jedi in December 2017, have also come to light.

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Bob Lederer RBDR

Commentary on 2018 Election Polling | RBDR

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October 3, 2018. Today on RBDR:

Polling for every election faces down the same essential problem: turnout. What are the polling variables that are unique to this year’s polling work and will ultimately establish actual turnout?

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