Bob Lederer RFL Communications, Inc.

Nielsen enters online panel biz––will acquire Harris Interactive; Multi-platform marketing realities; Howard Moskowitz on CBS Sunday Morning; New York Times replaces Nate Silver (RBDR-11/26/2013)

Today: Nielsen Company is entering the Online Panel business–It will acquire Harris Interactive for $117 million… 1) comScore’s “Marketing to Multi-Platform Majority” white paper delves into a new reality: marketers must understand the digital devices that consumers use to access content, and the percentage of content they gain rom desktop versus mobile devices. 2) Moskowitz Jacobs’ President, Howard Moskowitz, played a major role on CBS Sunday Morning’s feature about healthy versus junk food. The link to his segment: http://www.cbsnews.com/videos/food-wars-healthy-snacks-vs-junk-food/. Move to the 4:09 mark for Howard’s entree to the story.
3) The New York Times has replaced Nate Silver and his FiveThirtyEight.com column with a new team led by David Leonhardt.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911

Bob Lederer RFL Communications, Inc.

KD Paine’s exposure to Google Glass––& how the tool could change MR (RBDR–11/25/2013)

As many anticipate the launch of Google Glass, perhaps in 2014, Google is expertly sharing the product with insiders. Two weeks ago, Katie Delahaye Paine, THE expert in market research for public relations had an unplanned, mind-blowing exposure to Google Glass. She shares that and her impressions about what it may portend for market research with RBDR.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911

Bob Lederer RFL Communications, Inc.

SurveyMonkey DIY launch for giant businesses; Google fines for privacy violations; Tribune Co.’s new SVP-Research; 76-seconds to create online loyalty or you lose it; Not-to-be-missed: Census Bureau’s data visualization pinwheel (RBDR–11/22/2013)

Today: 1) SurveyMonkey Enterprise DIY aimed at largest businesses. 2) You have only 76 seconds to please a potential client online before they leave. 3) Google settles with 37 states for circumventing Safari third-party cookie blocking with its advertising. 4) Tribune Co. hired Toni Falvo, called by a local scribe “the dean of Chicago TV station ratings & research analysts,” as its SVP Research. 5) The Census Bureau’s interactive data visualization pinwheel must be seen to be believed. Think of its potential value in your research:

http://vizynary.com/2013/11/18/restless-america-state-to-state-migration-in-2012/

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Bob Lederer RFL Communications, Inc.

MIT’s inFORM intro could be great MR tool; Using NodeXL for your social media MR (RBDR–11/20/2013)

Today on RBDR: 1) Three MIT researchers have created inFORM, a device that can physically render digital 3D content to people at remote locations. What a great potential research tool, even if it may be somewhat in our future. 2) Multivariate Solutions’ Michael Lieberman explains how he has applied NodeXL in his research work. (YOU WILL WANT TO EXPAND THE VIDEO TO FULL SCREEN TO SEE MICHAEL’S SUPPORTING GRAPHS.)

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
• http://www.nuancecoding.com/aboutus/announcements.html
• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Sir Martin Sorrell projects ad businesses in 2018; Freshminds’ CEO Carolyn Plumb says client MRers need to make 3 changes; Texas A&M prof says more stringent MR statistical standards are needed

Today: 1) WPP CEO Martin Sorrell gazes at the advertising business five years from now and says WPP agencies will focus more on research, data and CIOs. 2) Freshminds’ Carolyn Plumb asserts that client market researchers need to make three important changes in the way they function internally. 3) Texas A&M professor & statistician Valen Johnson says statistical standards used to judge the soundness of research efforts need to be made more stringent.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
• http://www.nuancecoding.com/aboutus/announcements.html
• http://www.nuancecoding.com/services/global.html