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October 29, 2018. Today on RBDR:
Bob Lederer lays out details and comments about WPP’s long-awaited decision about what to do with its gem subsidiary, Kantar Research. WPP announced it will sell a majority stake.
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October 25, 2018. Today on RBDR:
Qualtrics’ IPO filing reveals the financial history and standing of the 16-year-old “DIY experience software” business. On the RFL Global Top 50 Research Company list, it checked in as the 26th largest research entity in 2017.
It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Find the full Qualtrics S-1 document by clicking here.
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October 24, 2018. Today on RBDR:
In the latest project exploring the impact of the use of chatbots in a research study, a study from Interpret.la and Juji, Inc. appeared to demonstrate highly significant improvements in engagement and quality of responses.
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October 23, 2018. Today on RBDR:
Gfk’s seven-year old Next Generation Competition is undergoing a revision as Gfk itself repositions its business interests on digital research. This January, the GfK 10-day NextGen Hackathon takes place.
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October 22, 2018. Today on RBDR:
The World Economic Forum “Future of Jobs” report emphasizes the huge short-term need for data scientist skills. It’s not a new revelation but does dredge up the issue of what the research industry is doing to help businesses meet those employment demands.
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RFL Communications, Inc. 