Bob Lederer RFL Communications, Inc.

ONLY 11% of marketing decisions use data; Kantar’s Eric Salama joins RBDR (RBDR–4/7/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) An August 2012 study says marketers make only 11% of their decisions using data, which is largely corroborated by 2014 research. There is bad and good in this shocking reality. 2) Kantar CEO Eric Salama discusses a handful of client-oriented research issues in the first of a two-party interview with RBDR’s Bob Lederer

Bob Lederer RFL Communications, Inc.

Pollfish’s 30¢/survey mobile app offer; Efficient, centralized sample purchasing (RBDR–4/3/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Pollfish offers surveying to mobile apps, paying 30¢ per survey (which it says is more than can be made from a mobile ad) and offering 3 ways to opt out of receiving surveys. 2) A survey of the fastest growing companies show a marked decline in the percentage of them paying attention to customer complaints on Twitter. 3) Guess what job opportunity is on India’s top 5 list? Yep, you’re right. 4) Federated Sample introduces Fulcrum Bid Manager, a centralized facility that simplifies and makes more efficient sample buying and selling for MR buyers and, importantly all sample sellers.

Bob Lederer RFL Communications, Inc.

New era for online ad measurement is here; BrainJuicer’s Kearon speaks truth to power about MR versus management consulting: http://youtu.be/H0-OWJPPtLc

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Twitter TV Measurement extends its coverage from the UK & Spain to the Nordics, Russia, part of Africa and SE Asia. 2) Media Research Council approves standards for online advertising viewable impression measurement. 3) John Kearon shares his wisdom about HOW market research can get a substantial piece of the research pie currently controlled by consultancies, which reap 10 times the revenue of market research in the U.S.

Bob Lederer RFL Communications, Inc.

Tale of Two Privacy Attitudes & Situations: OpinionLab Survey vs 2020 Research’s new “GeoStore Survey” of shoppers as they leave the store (RBDR–4/01/2014)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) OpinionLab’s survey of over 1,000 consumers shows 88% are unyielding about having privacy as they shop. 2) In the face of that statistic, consider 2020 Research’s new GeoStore Surveys that interact with consumers who have agreed to take a short survey even as they are leaving the store after they have shopped. Chief Innovation Officer Isaac Rogers explained what it is all about.

Bob Lederer RFL Communications, Inc.

uSamp panelists are especially happy as they earn major compensation; Bob Lederer expresses more reasons for MR industry college push (RBDR–3/31/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) RBDR has the money-making details from uSamp’s collaboration with CrowdComputing Systems, an effort to help its online panelists earn serious incentive monies by carrying out mobile research tasks. 2) Bob Lederer presents additional reasons by his proposal that that MR industry aggressively push MR to all U.S. colleges and universities as a solid job opportunity for those with a degree. Listen to the winners of GfK’s 2014 NextGen Competition explains their new found interest in pursuing a MR career after completing a research project.