Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

FocusVision sold. Microsoft Pulse launches. 3 RFL Client of Year Awards. (RBDR 12.16.2015)

Today on RBDR:

1) FocusVision is acquired by a Swedish private equity group, EQT.

2) Microsoft Pulse launches as a new FREE multi-purpose research tool. Its head, Dritan Nesho explains its new research empowerment.

3) RFL “Client of the Year Awards” are announced for Research innovation, Online Communities and Online Panels.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit their Case Studies website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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Bob Lederer RBDR

Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR:

1) SurveyMonkey decides to risk its reputation by entering the political polling field.

2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 2020research.com; better yet check out the “case studies” section of their website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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Bob Lederer RBDR

Larry Friedman talks future of MR. Bad data inhibits enhanced decision-making. (RBDR 11.10.2015)

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Today on RBDR:

1) Recently-retired TNS Chief Research Officer Larry Friedman lets his hair down about what’s ahead for market research. (Link to this story here.)

2) Bad data in many forms is singled out by Crain Associates Research LLC President Vic Crain as a major detriment to technology’s ability to enhance decision-making.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit them online at sotech.com.

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Bob Lederer RBDR

Andrew Kohut, 73, is dead. Disturbing MR industry recruiting, training trend. (RBDR 9.10.2015)

Today on RBDR: 1) Pew Research Center founder Andrew Kohut, one of Ameirca’s preeminent pollsters for three decades, died at age 73 after battling chronic lymphocytic leukemia 2) Cambiar’s 4th Annual Future of Research study checked out the current and short-term future talent and training needs of our industry–with several surprising and worrisome results..

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To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://www.PrecisionOpinion.com/TCPA-Compliance/

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