Bob Lederer RFL Communications, Inc.

Online Sample At Post-Pandemic Crossroads / RBDR

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March 15, 2022

Today on RBDR: Purveyors of online sample were forced to alter their methods by the pandemic, but now as post-pandemic normalization spreads among the public some business decisions concerning online sample need answers.

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Bob Lederer RFL Communications, Inc.

How C-Suite Views of MRDs Changed As Covid Flared / RBDR

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October 28, 2021

Today on RBDR: Quirk’s Editor-In-Chief Joseph Rydholm’s summary of how Client Insights departments are perceived during Covid by their bosses presents some extremely positive and some negative thoughts. (Link to Rydholm’s column: https://www.quirks.com/articles/corporate-insights-teams-beating-back-threats-reestablishing-relevance)

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Bob Lederer RBDR

Dramatic, Evolutionary Change to Hit Client, Agency MR | RBDR

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February 21, 2018. Today on RBDR:

Vision Critical CEO Scott Miller blogs about how businesses transforming their marketing into an entirely customer focus is changing research. He notes several major and positive data usage alterations by brands–and reaches important client research department and research agency conclusions about what is ahead.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RFL Communications, Inc.

IBM commits $100M to China analytics; Rogers Comm’s MR re NHL (RBDR–7/10/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today on RBDR: 1) IBM is making a $100 million commitment to fund Big Data & Analytics training and expertise at100 Chinese universities, 30 undergraduate programs and 5 Centers of Excellence. 2) Rogers Communications’ summer 2014 marketing plan for its Sportchannel, which will carry National Hockey League games this fall, is built around a market research study into how fans relate to the NHL. 3) Will Leach, who just founded Triggerpoint Behavioral Research & Design, has an interesting point of view about how MR agencies need to evolve their deliverables.

Bob Lederer RFL Communications, Inc.

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR