Bob Lederer RFL Communications, Inc.

Google’s online ad focus; “Lurkers” on social media larger than realized (RBDR–5/8/2014)

Thursday May 8 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Google buys Adometry, which SeekingAlpha.com analyzes as part of its ongoing attempt to learn more about online advertising so that it can boost rates and convince marketers to spend more. 2) NBCUniversal said last week it is convinced that social media is not yet a TV viewing influencer based on, among other things, the unimpressive 19% of Winter Olympic viewers who posted about it on social media. Now, a social media expert says the percentage of social media followers who do not post is ASTOUNDINGLY larger than anyone knows. 3) The Mobile Marketing Association elected Dunkin’ Brands President of Global Marketing & Innovation John Costello to Chairman of the Global Board to help with its marketing efforts.

Bob Lederer RFL Communications, Inc.

ANA commits to measurement answers; Making social media/MR work (RBDR–5/7/2014)

Wednesday May7 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A first-of-its-kind study of mid-sized marketers shows they are drowning in “sea of vendors, technologies and complexity,” with no solutions in sight. 2) Association of National Advertisers CEO Bob Liodice must get a governing authority for media measurement to deal with long-standing shortcomings–and he’s determined to put one in place. 3) Questback’s Darren Bosik speaks to RBDR about a specific problem that social media has in being successfully integrated with traditional research.

Bob Lederer RFL Communications, Inc.

Instagram’s amazing engagement going away; static ads best flashy ads (RBDR–5/6/2014)

Tuesday May 6 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. 2) Can you believe that static advertising outperforms flashy, animated advertising? See and hear what Sticky discovered on behalf of Adblock Plus that led to this conclusion.

Bob Lederer RFL Communications, Inc.

Finding, recruiting analytic talent; Mistakes from brand packaging changes (RBDR–4/17/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Evolv President Jim Meyerle explains how he identifies and recruits top flight Big Data personnel for his R&D group. His ideas and philosophies are pertinent and applicable in MR’s search for more and better analytics personnel. 2) Decision Insight CRO Alex Sodek explains why so many brands want to change their packaging–and why it usually ends up being a bad decision.

Bob Lederer RFL Communications, Inc.

Did you buy Google Glass Tuesday?; “Agile MR” essentials (RBDR–4/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Here’s a valuable link to Nuance: http://www.nuancecoding.com

Today: 1) IBM acquires Silverpop to sharpen targeting of its IT sales messaging via email and text messaging. 2) Google Glass was on sale Tuesday for one day only. The price: $1,500.00. Now, the quest is on to find suitable, workable, profitable uses for Google Glass. 3) What is Agile Research and why are so many market researchers talking about it? Gutcheck’s Matt Warta explains to the uninitiated, which included us.