Bob Lederer RFL Communications, Inc.

Mktg MUST CHANGE its media ways; U.S. MR recovery continues (RBDR 7/29/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) The world’s oldest research agency has changed its name. 2) MRA’s latest Research Industry Index shows continuing progress in the U.S. market research industry’s recovery from the Great Recession. 3) Northwestern Professor Emeritus Don Schultz blogs about how badly marketers need to finally cut the cord from their ways of the past.

Bob Lederer RFL Communications, Inc.

World Cup depressed MR; Marketers reveal rest of 2014 plans for MR (RBDR–7/28/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Ipsos’s first half of 2014 financials are very disappointing, and the reasons for them are important and valuable for other market researchers. 2) Marketers attending Incite Summit: West in San Francisco share their plans for priorities in the remaining months of 2014.

Bob Lederer RFL Communications, Inc.

Personal devices hurt mktg, MR effort; New Web tracker: “Canvass Fingerprints” (RBDR–7/23/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A Yahoo Canada-inspired study says that consumers’ intensive use of hi-tech devices like cell phones, tablet, PCs and more to store their personal information is damaging marketing and MR efforts. 2) Normal brand marketing communications and consumer messaging relies on tapping into different human emotions than similar work conducted to build sustainable messaging. 3) Few individuals like cookies; now they need to pay attention to “Canvass Fingerprints,” the latest Web tracking tool.

Bob Lederer RFL Communications, Inc.

No consensus on mktg data priority; Mkters can’t close loop on consumers (RBDR–7/21/2014)

RBDR is sponsored this week by Research Now,
with the industry’s largest online panel and behavioral data set. Discover how to improve mobile ad targeting and better evaluate in-app ad effectiveness

To register for the August 4 Research Now webinar on making your surveys mobile ready, visit http://www.mobilenowsurveys.com/?utm_source=Research_Now_Corporate_Site&utm_medium=Homepage_Banner&utm_campaign=August_Mobile_Webinar
Making news on RBDR today: 1) An Incite Marketing & Communications study of marketers and their data priorities reveals four important points of view and, more importantly, no consensus. 2) In the UK, second quarter marketing spending was up even as spending on MR was down. 3) University of Maryland Professor Roland Rust points out that marketers are adept at collecting customer data, but they are noticeably deficient in conducting real-time marketing activity. That will continue for some time.

Bob Lederer RFL Communications, Inc.

TNS’ 48-hour concept evaluator; Honomichl Top 50 becomes “Gold Top 50” (RBDR–7/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ eValuate Express can reportedly assess the positive or cannibalizing impact of an innovation in as little as 48 hours. 2) Inside Research’s 36-year Honomichl Top 50 has a new
moniker, the Gold Top 50. 3) Facebook and Nielsen Media are expanding their TV viewing monitoring work, adding mobile phone and tablet TV viewing. 4) Strata’s study of individual’s attitudes towards video advertising found a pronounced difference of opinion about the intrusiveness of targeted advertising.