Bob Lederer RFL Communications, Inc.

Coca-Cola’s added data points; Will MRers assert & help CMOs? (RBDR 8/11/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Coca-Cola’s domestic sales drops in recent years has caused the company to look for new data feedback points. 2) Market research has the singular opportunity to assist CMOs in many of their most vital information needs. Now, will the profession make a concerted effort to do that?

Bob Lederer RFL Communications, Inc.

What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.

2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.

3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.

Bob Lederer RFL Communications, Inc.

P&G dropping 100 brands; Wendy’s GIS new location success (RBDR 8/5/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Mondelez International creates a Chief Growth Officer position, whose responsibilities include research. 2) P&G Chairman and CEO A.G. Lafley tells Wall Street analysts the company will discontinue or merge 90-100 of its smaller brands around the world so that it can maximize the contributions of its 70-80 largest businesses. 3) Wendy’s Real Estate Services Director John Crouse has introduced GIS to the quick service restaurant chain, making major gains in identifying new outlet locations and spreading the tool’s use into other departments.

Bob Lederer RFL Communications, Inc.

Don’t word track on Pinterest; CRM means what? Bill Harvey on 3 media MR issues (RBDR 8/4/2014)

Sponsored by Socratic Technologies, whose proprietary tools and technologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today: 1) Why “tracking” keywords on Pinterest is a waste of time. 2) CRM stands for Customer Relationship Management. Or does it? Two researchers says it can also stand for “Company Recession Management” and they claim to have research that proves it. 3) Bill Harvey reviews 3 media research improvements that will take some time but are so worth it.

Bob Lederer RFL Communications, Inc.

OKCupid also admits user experiments; 2 Critical Emerging MR Trends (RBDR 7/31/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) In the wake of Facebook’s revelation that it conducted an emotional contagion study of almost 700,000 of its users, OKCupid confesses to experiments of its own on users of the free matchmaking service. (Here is the link to the Microsoft Research study into the Facebook user experiment: http://www.fastcoexist.com/3033369/why-did-we-care-about-the-facebook-contagion-study-or-did-we-even-care-at-all)

2) Marketresearch.com’s Managing Editor Ashlan Bonnell comments for RBDR on 3 important, emerging market research trends, whose details you may not understand.