Bob Lederer RFL Communications, Inc.

IBM Watson tech offered to mobile developers; How CMO & CIO help MR; Bill Harvey discusses pervasiveness of mobile devices (RBDR–3/4/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) The IBM Watson Mobile Developer Challenge is underway, a global opportunity for mobile app developers to create new ones that use the IBM Watson cognitive innovation. 2) Mary Shacklett’s thought piece on corporate CMO-CIO collaborations makes three points that underscore MR’s dependency on other departments. 3) Bill Harvey discusses data and other elements that portray the impotence of second screen with TV viewing.

Bob Lederer RFL Communications, Inc.

Three professors endorse Conjoint Analysis for exit polling; Millward Brown & ZappiStore roll out 6-hour, DIY copy testing; 48% of U.S. population is “Always-On” (RBDR–3/3/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Professors from MIT, Stanford and Georgetown have authored a paper that endorses the use of conjoint analysis to bring important understanding to exit polling. 2) Millward Brown’s new DIY eStatic service allows users to conduct self-service print and advertising copy-testing in six hours. 3) Vivaldi Partners’ Always-On 2014 Digital Consumer Report says 48% of the U.S. population has at least 3 digital devices that they use from at least three different physical locations multiple times each day.

Bob Lederer RFL Communications, Inc.

India’s polling scandal; new Nielsen COO, Wells Fargo CDO; Katy Perry MR (RBDR–2/27/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Today: 1) India faces a polling scandal after hidden camera conversations with leading polling organizations shows 11 of 13 willing to tweak or mislead results. 2) TAM (Kantar and Nielsen) register to provide TV Ratings in India after the country’s High Court temporarily halts implementation of new TV Ratings business guidelines. 3) RBRDR News Notes: New Nielsen COO Brian West, Wells Fargo hires A. Charles Thomas to run its data operations and teenage-focused retailer Claire’s hires Katy Perry to develop a new jewelry line after extensive MR shows her to be a global “superstar.”

KL Communications CEO Kevin Lonnie’s shares his thoughts about gamification here:

http://klcommunications.com/the-gaming-of-market-research-2/

Bob Lederer RFL Communications, Inc.

6 types of Tweets; Will Ferrell’s focus group on healthy eating; Gartner’s strong statements about Big Data (RBDR–2/26/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Today: 1) By popular RBDR viewer demand, we explain the 6 distinct types of tweets. 2) At the Gartner Business Intelligence Summit, predictions about the demise of the term “Big Data,” projections about purchases from consumer wearable devices in 2015 and cautions about making use of data as well as understanding the importance of information trust issues. 3) Time for some MR fun (!) on RBDR. It’s Humpday as Will Ferrell joins First Lady Michelle Obama’s “Let’s Move” focus group.

Here’s the link:
http://www.whitehouse.gov/webform/lets-move-focus-group?utm_source=email&utm_medium=email&utm_content=email301-graphic&utm_campaign=letsmove&emaddr=rlederer@rflonline.com

Here is the link to Kevin Lonnie’s commentary on “Gamification”: http://klcommunications.com/the-gaming-of-market-research-2/

Bob Lederer RFL Communications, Inc.

Super Bowl Research News (Better than the Game Itself!) (RBDR–2/3/2014)

RBDR is sponsored today by RFL Communications (RFLOnine.com)

Super Bowl 48 dominated MR news over the weekend, for good reasons: 100 million viewers and 40-plus commercials make it the king advertising event.

1) Touchstorm.com set up a “live leader board” for Super Bowl commercials, ranking views, “velocity,” likeability and conversions.
2) Google’s CBO had trouble containing the business’ excitement after a busy week for YouTube sharing millions of views of leaked Super Bowl ads.
3) A majority of Super Bowl ads were expected to boast hashtags instead of corporate links.
4) Twitter set up a Super Bowl “war room” for advertisers who wanted help responding to the most popular tweets about the game.
5) The NFL arranged for installation of mini transmitters throughout midtown Manhattan to send walking directions to hot Super Bowl locations. It could “change how brands market to their customers.”
6) RBDR News Notes inform about a noteworthy obituary in the industry and an important research industry job that is opening up.